CC Madhya 20.340
From Vanisource
His Divine Grace A. C. Bhaktivedanta Swami Prabhupāda
TEXT 340
‘pīta’-varṇa dhari’ tabe kailā pravartana
prema-bhakti dilā loke lañā bhakta-gaṇa
SYNONYMS
pīta-varṇa dhari’—assuming the color yellow; tabe—thereafter; kailā pravartana—introduced the saṅkīrtana movement; prema-bhakti dilā—He distributed love of Kṛṣṇa; loke—to the people in general; lañā bhakta-gaṇa—accompanied by His devotees.
TRANSLATION
“In the Age of Kali, Lord Kṛṣṇa assumes a golden color and, accompanied by His personal devotees, introduces hari-nāma-saṅkīrtana, the chanting of the Hare Kṛṣṇa mantra. By this process He delivers love for Kṛṣṇa to the general populace.
