690515 - Letter to Brahmananda written from Columbus
A.C. Bhaktivedanta Swami
International Society for Krishna Consciousness
CENTER: 318 East 20th Avenue
Columbus, Ohio 43201
DATE May 15, 1969
My Dear Brahmananda,
Please accept my blessings. I beg to acknowledge receipt of your letter dated May 9, 1969, and I have noted the contents carefully. The first thing is that you must feel well. In whatever condition you should feel well, because if you fall sick, everything will be topsy-turvy. And what you require to be in good health, you know better than anyone else. That is your first business, and your second business is to organize sales in the stores, because the organization of sales in stores will determine our future publications. If we cannot organize these sales, there is no use of printing books and stocking them in our store room. It would be better to hand it over to the Macmillan Company. If they will print our books to the standard of Teachings of Lord Chaitanya, we do not mind if they raise the price. That is their business.
If all problems come to me, even personal problems, then it becomes a heavy task for me. I received your letter, full of problems; Gargamuni's, full of problems; Rayarama's, full of problems, and similarly Iskcon Media's, full of problems. If everyone's problems are sent by me, then who will solve my problems? I have divided these departments to solve problems, but if in the end they are all sent to me and I have to tackle, then just imagine what is my position. The best thing would be to stop all activities and simply chant Hare Krishna. Regarding the Doubleday book stores, we do not like to give on consignment, but if some very big stores will take our literature only in that way, then we must make concession.
I hope that by this time your health has improved.
P.S. When you come to New Vrindaban, we shall talk in detail about our future preaching programme. That is our first business. Specially you and Rayarama who are advanced disciples must now do the preaching work. We are now increasing centers & they must be maintained now properly. But our publication department must be considered as the most important department for preaching work. [handwritten]