CC Madhya 20.263
Śrī Caitanya-caritāmṛta - Madhya-līlā - Chapter 20: Lord Śrī Caitanya Mahāprabhu Instructs Sanātana Gosvāmī in the Science of the Absolute Truth
- sṛṣṭi-hetu yei mūrti prapañce avatare
- sei īśvara-mūrti ‘avatāra’ nāma dhare
sṛṣṭi-hetu—for the purpose of creation; yei mūrti—which form of the Lord; prapañce—in the material world; avatare—descends; sei—that; īśvara-mūrti—form of the Lord; avatāra—incarnation; nāma dhare—takes the name.
“The form of the Lord that descends into the material world to create is called an avatāra, or incarnation.