Vanisource:Sloka of the day/December 27, 2008

abhidheya-nāma ‘bhakti’, ‘prema’—prayojana
puruṣārtha-śiromaṇi prema mahā-dhana

Devotional service, or sense activity for the satisfaction of the Lord, is called abhidheya because it can develop one’s original love of Godhead, which is the goal of life. This goal is the living entity’s topmost interest and greatest wealth. Thus one attains the platform of transcendental loving service unto the Lord.